国家雾霾天气形象对中国入境旅游意愿的影响

露凝 马(北京第二外国语学院，中国)
凯 杨(北京第二外国语学院，中国)

摘要

不同于以往研究多是采用环境污染客观数据开展研究，论文采用雾霾天气形象开展研究，依据分段决策理论与目的地形象理论，将雾霾天气形象进一步细分为国家雾霾天气情感感知与国家雾霾天气认知感知，探讨雾霾天气影响中国入境旅游意愿形成的作用路径。希望在后续研究过程中，能够基于客观数据展开实证研究，更好地验证论文所提出的学术观点。

关键词

雾霾天气形象；入境旅游意愿；分段决策

参考

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DOI: http://dx.doi.org/10.12345/iptm.v1i2.11706