Research on the Development Strategy of Shenzhen Coastal Sports Tourism from the Perspective of Experience Economy

Jiayue Chen(School of Physical Education, Shenzhen University)
Yanhong Liu(School of Physical Education, Shenzhen University)
Xinhua Lin(School of Physical Education, Shenzhen University)

Abstract

 Under the background of the current dual development of experience economy and tourism, people's demand for experiential tourism continues to rise, advancing the development of experiential tourism products. This paper conducts an in-depth study on Shenzhen coastal sports tourism resources, the current situation of Shenzhen coastal sports tourism development and tourist satisfaction under the perspective of experience economy through web text analysis method and interview method, analyzes the existing problems and puts forward corresponding constructive measures and strategies which include enriching tourism products, improving core competitiveness, upgrading service quality, perfecting public infrastructure, enhancing tourists' sense of experience, and safeguarding policies, so as to provide references for the development of Shenzhen and similar coastal sports tourism.

Keywords

Experience Economy; Shenzhen Coast; Sports Tourism, Development Strategy

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DOI: http://dx.doi.org/10.26549/jfr.v8i1.23537