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The Research of Walmart Global Expansion

Shen Qiwei(Lingnan University)


Purpose: To entering into the international market successfully, the company ought to do all-round and in-depth research. This paper aims to study the process of Walmart’s global expansion and find the solutions to solve the relevant risks. Design/Methodology/Approach: In-depth interviews with 5 persons were conducted to collect their rankings of social media sites and the reasons for visiting each of the sites.


SWOT analysis; Transnational strategy

Full Text:



John J. Wild, and Kenneth L. Wild. International Business: The Challenges of Globalization. Pearson, 2019.



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