Research on Residents' Willingness to Protect Privacy in the Context of the Personal Information Protection Law: A Survey Based on Foshan Residents' Data

Xiying Huang(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Qizhao Xie(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Xunxun Jiang(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Zhihang Zhou(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Xiao Zhang(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Yiyuan Cheng(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Yu’nan Wang(School of Economics and Management, Foshan University, Guangdong, 528000, China)
Chien Chi Chu(School of Economics and Management, Foshan University, Guangdong, 528000, China)

Abstract

The Personal Information Protection Law, as the frst law on personal information protection in China, hits the people’s most concerned, realistic and direct privacy and information security issues, and plays an extremely important role in promoting the development of the digital economy, the legalization of socialism with Chinese characteristics and social public security, and marks a new historical development stage in the protection of personal information in China. However, the awareness of privacy protection and privacy protection behavior of the public in personal information privacy protection is weak. Based on the literature review and in-depth understanding of current legal regulations, this study integrates the relevant literature and theoretical knowledge of the Personal Protection Law to construct a conceptual model of “privacy information protection willingness—privacy information protection behavior”. Taking the residents of Foshan City as an example, this paper conducts a questionnaire survey on their attitudes toward the Personal Protection Law, analyzes the factors infuencing their willingness to protect their privacy and their behaviors, and explores the mechanisms of their infuencing variables, to provide advice and suggestions for promoting the protection of privacy information and building a security barrier for the high-quality development of public information security.

Keywords

Personal Information Protection Law; Privacy security; Privacy protection will

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DOI: http://dx.doi.org/10.26549/jsbe.v6i3.15896