Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

Feng Bin(School of Tourism and Geographical Science, Yunnan Normal University)
Chen Hua(School of Tourism and Geographical Science, Yunnan Normal University)
Li Qinglei(School of Tourism and Geographical Science, Yunnan Normal University)
Li Wei(Yunnan University)

Abstract

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

Keywords

Tourists to Kunming; Tourism shopping; Decision-making behavior; Influencing factors

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DOI: http://dx.doi.org/10.26549/jfr.v2i3.1175