市场导向——我是谁，我从哪来，将到哪里去

嘉苇 邵(广州工商学院，中国)
玲莉 赵(广州工商学院，中国)
越 黎(广州工商学院，中国)

摘要

论文回顾了市场营销观念和市场导向的学术演变历程，将营销发展脉络以故事的方式抽离出来，结合发展过程中至关重要的前人研究，抛砖引玉，帮助市场营销人员及新进学者快速了解市场营销的前因后果，让他们能够站在巨人的肩膀上看得更高、走得更远。

关键词

市场导向；市场营销；企业管理

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DOI: http://dx.doi.org/10.12345/cjygl.v5i6.7676