The Linkage Value of Cross-cultural Communication Practice in Multi-enrollment Background on the Cultivation of Students' Comprehensive Literacy under the Empowerment of News Broadcasting

Huo Xiaojing(Lanzhou Vocational Technical College)

Abstract

Under the dual background of deepening the diversified reform of vocational education enrollment and increasingly frequent global cross-cultural exchanges, the pre-school education major in higher vocational colleges faces the dual challenges of complicated student source structure and internationalization of talent training. As a professional field with communication, practice and cross-cultural adaptability, news broadcasting's core competence (media narration, cross-cultural communication and media literacy) is highly compatible with the cultivation needs of students' comprehensive literacy under the background of multiple enrollment. This paper takes the preschool education major of Lanzhou Vocational and Technical College as the research sample, based on the empowerment advantages of news broadcasting major, systematically analyzes the internal linkage mechanism of multi-enrollment, cross-cultural communication practice and the cultivation of students' comprehensive literacy, and constructs a trinity cultivation framework of "professional empowerment-practice carrier-literacy improvement". Through practical paths such as curriculum integration, platform construction and evaluation optimization, it is verified that news broadcasting and cross-cultural communication practice can improve students' cross-cultural adaptability, media literacy and professional competitiveness.

Keywords

news broadcast; Multiple enrollment; Cross-cultural communication practice; Cultivation of comprehensive literacy; Preschool education in higher vocational education

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DOI: http://dx.doi.org/10.12345/jetm.v10i1.35131