Application of Tai Chi Cultural Semiotic Symbols in Chinese Construction of National Image

Zhang Gaofeng(School of Physical Education of Yangtze University)

Abstract

In recent years, a rapid growth of the global economy has strengthened the competition among nations. To be at a favorable international advantage under such an environment, a positive national image is necessary. As a result, this paper analyzes the application of Tai Chi cultural semiotic symbols in Chinese construction of national image under the discussion on the selection of culture symbol in Chinese construction of national image, as a base, through its positioning with an introduction of Tai Chi - Chinese unique culture symbol. Finally, this paper explains the application tactics in Chinese construction of national image by Tai Chi culture symbol, laying a good foundation for the improvement of Chinese international status.

Keywords

National image; Tai Chi; Culture symbol

References

Gang Chen. Promotion of International Communication of Sports Culture in Implementation of the Belt and Road Initiative Strategy[J]. Journal of Capital Institute of Physical Education, 2017,01:4-7,25. (in Chinese)

Chunmeng Weng. Analysis on Imperial State Representation of the Late Qing Dynasty in the World Expositions[J]. Journal of Qiqihar University (Philosophy and Social Science), 2016,02:84-90,161. (in Chinese)

Jing Xu, Xiaomei Han. Nation Branding Strategy and Promotion of International Influence of Chinese Culture - An Analysis Based on Indonesian "Investigation on Chinese Cultural Impression"[J]. Foreign Affairs Review (Journal of China Foreign Affairs University), 2016,03:45-72. (in Chinese)

Qingxiang Zeng. A Semiotic Study of Media Framework of China and USA Construction of "Sino-US Summit of 2015" - A Frame Analysis Path for Individual Cases of Trans-cultural Communication[J]. Journal of Northwest Normal University (Social Sciences), 2016,04:16-23. (in Chinese)

Chengbo Gong, Cancan Huang. Narration of "Cultural Root" in Construction of National Image - Taking Report of "China Daily" on Tu Youyou's Nobel-winning as An Example[J]. Contemporary Communication, 2016,04:61-63. (in Chinese)

Yunlong Zhou. The Rise of China and Cultural Authenticity: The Images of China in Contemporary Chinese Cinema[J]. Southeast Academic Research, 2016,05:191-199,248. (in Chinese)

Qingwu Zhang. Sports Cultural Dissemination in China and National Image Construction from the Perspective of Crisis Management[J]. Sports and Science, 2015,02:81-86. (in Chinese)

Danjie Wu. A Discussion on Cross-cultural Communication of National Symbol-Taking "A Bite of China" as an Example[J]. China Newspaper Industry, 2015,10:42-43. (in Chinese)

DOI: http://dx.doi.org/10.26549/jetm.v1i1.583