Two Reasons to Demonstrate Why American Beverage and Individualism Investments Should Be Welcomed
In recent years, the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks. Furthermore, Chinese people who are more likely to focus on group interests tend to have more collectivism. The purpose of this article is to analyze the reasons why the investments of American beverage corporates and the American individualism should be welcomed. The fndings are (1) Coca-Cola Company have more strengths and opportunities than weaknesses when they advertise in China; (2) the carbonated industry is predicted to have a not very bright future; (3) the methods that American beverage industry advertise make Chinese people’s lives colorful owing to their advocacies and CSR awareness; (4) American individualism can push Chinese employees to be more competent.
Arnould J., & Thompson J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of consumer research, 31(4), 868-882.
Brandchannel. (2018). Coca-Cola Tests Augmented Reality ‘Sleek Cans’ in China. Retrieved from http://www.brandchannel.com/2018/04/19/coca-cola-china-city_sleek_cans_augmented_reality/
Budweiser. (2016). Our goal: renewable 100% electricity. Retrieved from http://renewablefuture-homolog.adttemp.com.br/#about-the-movement
Coca-Cola. (2018). Coca-Cola and JD.com opened a convenience store in Changsha for the “520 plan.” Retrieved from https://www.coca-cola.com.cn/stories/wltkkklhjdklyjbld
Coca-Cola. (2016). Some wonderful Coco- cola advertisements that we have missed. Retrieved from
Colquitt J., Lepine J., & Wesson M. (2009). Organizational Behavior: essentials for improving performance and commitment. Dalian, China: Dongbei University of Finance & Economics Press.
Dollinger M. (2008). Starbucks, “The Third Place”, and Creating the Ultimate Customer Experience. Retrieved from https://www.fastcompany.com/887990/starbucks-third-place-and-creating-ultimate-customer-experience
Gianatasio D. (2016). Pepsi Has a Huge Hit in China With This Fascinating Ad About the ‘Monkey King’ Family. Retrieved from https://www.adweek.com/ creativity/pepsi-has-huge-hit-china-fascinating-adabout-monkey-king-family-168946/
Ho L. (2013). PepsiCo’s strategy wins market share. Retrieved from http://www.globaltimes.cn/content/829870.shtml
India Resource Center. (n.d.). Campaign to Hold Coca-Cola Accountable. Retrieved from http://www.indiaresource.org/campaigns/coke/
Journey Staff. (2014). Celebrating 35 Years of Coca-Cola in China. Retrieved from https://www.coca-colacompany.com/stories/celebrating-35-years-ofcoca-cola-in-china
Kong X. (n.d.). The study of Coca-Cola’s advertising strategies in China. Retrieved from https://www.xzbu.com/1/view-5217707.htm
Koontz H., & Weihrich H. (2010). Essentials of Management: An International Perspective (8th ed.). Dalian, China: Dongbei University of Finance & Economics Press.
Luthans F., & Doh J. (2016). International Management: Culture Strategy and Behavior (8th ed.). Beijing, China: China Machine Press.
Moye J. (2017). Quincey at CAGNY: We Are Going to Be a Total Beverage Company. Retrieved from https://www.coca-colacompany.com/stories/quinceyat-cagny-we-are-going-to-be-a-total-beverage-company
News.ifeng.com. (2018). The activities in Coco stores can make you fall in love with them. Retrieved from http://news.ifeng.com/a/20180119/55295293_0.shtml
Qi. (2018). Coca-Cola’s vice president of Asian-Pacific companies Ms. Huang: the analysis about the creative trend of Chinese Ready-to-Drink industry. Retrieved from http://www.chinacenn.com/qwfb/zjjx/20180527/123074.html
Smith A. (2018). Coca-Cola’s Super Bowl ad stays on trend, focuses on diversity. Retrieved from http://money.cnn.com/2018/02/01/news/companies/coca-cola-super-bowl/index.html
Tinker B. (2013). Coca-Cola weighs in on obesity fight. Retrieved from https://edition.cnn.com/2013/01/14/health/coke-obesity/index.html
Wei W. (2017). Coca-Cola has launched the Cherry Coke and Ginger Cola. What kinds of weird drinks have you tried? Retrieved from http://www.chinanews.com/life/2017/05-04/8215092.shtml
Xinhua Press. (2017). The nineteenth report of the Communist Party. Retrieved from http://language.chinadaily.com.cn/19thcpcnationalcongress/2017-11/06/
Yang L. (n.d.). Things we can learn from the Coca-Cola’s successful marketing during the Beijing Olympic Games. Retrieved from https://www.xzbu.com/2/view-6033764.htm
Zhang X. (2017). Zhengzhou held the first Lu Han theme pop-up stores in He Nan Province. Retrieved from http://newpaper.dahe.cn/hnsb/html/2017-08/03/content_172732.htm
Zhuan T. (2015). Coca-Cola meets 2020 water goal in China. Retrieved from http://www.chinadaily.com.cn/cndy/2015-06/18/content_21037422.htm
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.