Open Journal Systems

A Cross-Border E-Commerce Intellectual Property Rights

Cai Linjun(Zhejiang Institute of Mechanical & Electrical Engineering)


As an intangible property right, intellectual property is a very important economic resource, which is of great significance for merchants to enter the international market. With the development of The Times, more and more merchants begin to look globally and enter the overseas market. In order to gain a foothold and develop in the international market where intellectual property rights are more strictly protected, intellectual property rights have important significance that cannot be ignored by all businesses. Writing significance: Taking NetEase Koala as an example to further understand the IPR protection of cross-border e-commerce.


NetEase Kaola; Trademark right; Intellectual property; Cross-border electricity; IPR

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