Building Characteristic Sports Towns

Zhu Yuran(College of Management, Beijing Sport University)

Abstract

When advancing the construction new-type urbanization was put forward to being an important move of urban economic development in the following decade in the 18th National Congress of the Communist Party of China, the characteristic towns' construction emerged as the times require. At the same time, the development of sports industry was lifted to a strategic height of national economic construction. This paper, taking the construction of characteristic sports town as the research object, with multiple research methods such as literature review method, case analysis method and expert interviews applied, makes "Building a Characteristic Sports Town" as the new economic growth pole of the development of sports industry, clearly analyzing the construction of sports town with PEST analytical method, which provides study and reference for opening up the new blue ocean for the economic development of sports industry.

Keywords

Characteristic sports town; PEST analysis; Sports industry; Economic development

References

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DOI: http://dx.doi.org/10.26549/jfr.v1i1.384