Optimization of the Financial Strategy of Bilibili Barrage Website from the Perspective of Social Responsibility

Zhao Yifei(Jilin University of Finance and Economics)
Zhao Yicheng(Suzhou Branch of Construction Bank)

Abstract

This paper studies the modern corporate financial strategy from the perspective of corporate social responsibility performance, using the Internet video site Bilibili as an example to analyze, starting with Bilibili’s strategic environment, based on financing, investment, distribution, and social responsibility. This paper comprehensively analyzes its advantages and disadvantages from its financial strategy. Finally, from the perspective of social responsibility, from three aspects of investment, financing, and profit distribution, the author made optimization suggestions for Bilibili’s financial strategy.

Keywords

Financial strategy; Corporate social responsibility; Internet companies; Video website

References

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DOI: http://dx.doi.org/10.26549/jfr.v4i2.4584