Strategies for Chinese Engineering Enterprises in International Publicity from the Perspective of Domesticating Translation——Case Study of CRCC

Shu Fang(the School of Foreign Languages of EastChina Jiaotong University)
Huang Shan(The School of Foreign Languages of East China Jiaotong University The Faculty of Social Science, University of Macau)

Abstract

With the expanding overseas markets to Chinese enterprises, the international publicity has showed its significance. A high-quality translation helps to shape an outstanding international image and boost the international publicity, vice versa. This paper studies the case of CRCC to analyze and explore the translation strategy from domesticating translation perspective, aiming to offer some insights to Chinese engineering enterprises in their international publicity promotion.

Keywords

Domesticating translation; Chinese engineering enterprises; International publicity translation

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DOI: http://dx.doi.org/10.26549/jfr.v4i2.5080