On the Transmutation of Media Management Concept under the Trend of Media Fusion

Duan Shaoqing(Beijing Changhang Information Technology Co., Ltd.)

Abstract

Under the background of rapid progress of science and technology, the trend of media integration is constantly strengthened, which urges the original media management concept to be constantly changed and to form a new media management concept. In order to apply to the development needs under the trend of media integration. This paper summarizes the media integration, analyzes the influence of the media integration trend on the media management concept, explores the direction of the evolution of the media management concept under the media integration trend, and aims to provide a reference for the development of the media industry.

Keywords

Media fusion; Media management concept; Transmutation

References

Zhang Xiaotong. Analysis on the Concept and Behavior of Audience Film and Television Culture Consumption under the Trend of Media Fusion[J].Journal of Journalism Research, 2018(14):116.

Song Xinyue. Development of traditional media under the trend of media integration[J]. Inner Mongolia Radio and Television Technology,2018(06):9-16.

Cao Yan, Li Literature. Characterization and Logic of the Transmutation of News Style[J]. Context of Media Fusion Southeast Spread, 2019(03):11-13.

DOI: http://dx.doi.org/10.26549/jfr.v4i2.5689