Analysis on Marketing Strategy of Ningxia Wine Market Based on 4P Perspective

Li Daofa(Ningxia Institute of Science and Technology)

Abstract

With the development of our society and the continuous improvement of people's living standards, consumers demand for wine is also growing. In recent years, China's wine industry has entered a stage of rapid development, although the Ningxia wine is a national enterprise, but also the old brand, but because of the market, many brands of wine, Ningxia wine is facing many brands of similar products between the competition. Under such a huge market competition pressure, how to seize the market opportunities, establish a good product image, so that Ningxia wine in the market invincible, has a very important significance. Based on the marketing theory and the information collected from the market, this paper analyzes the current situation and existing problems of Ningxia wine, and puts forward some suggestions for the situation of Ningxia wine, hoping to bring some help to Ningxia wine.

Keywords

Ningxia wine; Marketing status analysis; Strategy analysis

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DOI: http://dx.doi.org/10.26549/jfr.v1i1.602