Exploration of Community Image Construction Based on CIS - Take Taizhou Open University as an Example

Wang Kaiyi(Taizhou Radio and Television University)

Abstract

CIS strategy has been widely used in enterprise management, which brings economic and social benefits to enterprises. Based on the introduction of CIS strategic connotation, implementation effect and shaping cases, the purpose of this paper is to improve the image of adult education community, strengthen the construction and management level of community, enhance the attraction of community, and promote the high quality development of adult open education.

Keywords

CIS Open Education Community Image; Sense of belonging; Community building; Open education; Mass organization

References

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Wang Kaiyi, Jiang Xuecheng. “2020. In the war ‘epidemic’ Yong as the pioneer Taizhou Radio and Television University to do a solid job of propaganda and education”. Zhejiang Online. [EB/OL]. http://town.zjol.com.cn/gun/202004/t20200409_11861958.shtml.

Zhang Jixian. A Survey Analysis and Empirical Study on Student Satisfaction in Open Education [J]. Journal of Distance Education, 2010: 88-92.

DOI: http://dx.doi.org/10.26549/jfr.v5i1.6025