Weather Technology is the Most Important Factor in the Successful Management of Digital Assets in the Broadcast Media

Yang Shuyu(King's College London, London, England)

Abstract

With the expansion of business needs, Digital Asset Management (DAM) is increasingly developing. In the early days of DAM, it was an independent application module established by various departments according to their own needs. With the emergence of new media, broadcast media has broken through the traditional model, showing new trends such as digitization, service modernization and platform diversification. In the context of media convergence, a large number of digital assets are created every single day (Prihandoko & Antonius, 2015). Therefore, the need for effective DAM becomes increasingly evident in a range of domains, such as broadcast media. Most broadcast stations have experienced decades of development and they have accumulated a large amount of audio and video information, specifically, many of them are valuable historical assets. The effective preservation, management, and use of this information require DAM.

Keywords

Digital assets；DAM

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DOI: http://dx.doi.org/10.26549/jfr.v2i1.705