International Relations and Market Entry: Analysing the Nexus between Geopolitics and Business Expansion Prospects

Wei Shuling(Guangxi Financial Vocational College)

Abstract

This study examines how geopolitical factors shape corporate decision-making in foreign market entry. Employing a thematic and content analysis of documents from international organizations, government legislation, academic papers, business records, and historical sources within an interpretative framework, the research reveals the complex influence of geopolitics on market selection and entry strategy. Findings indicate that multinational corporations (MNCs) must navigate political stability, trade agreements, and regional alliances, requiring them to address diverse political pressures and risks.Corporate adaptability emerges as a critical capability, with resilient MNCs sustaining operations by adjusting to geopolitical shifts. Key adaptive practices include dynamic supply chain management, flexible business models, and proactive stakeholder engagement. Furthermore, government policy significantly shapes both the geopolitical environment and corporate strategy, underscoring the need for business-policy alignment and regulatory awareness.The study underscores the multilayered nature of geopolitics and its integration into global corporate strategy, emphasizing the value of a holistic approach that incorporates multiple scenarios. It concludes by highlighting the importance of collaboration among policymakers, business leaders, and academic experts in developing effective frameworks for navigating the evolving international business landscape.

 

Keywords

Geopolitics，Multinational Corporations，Market Entry，Corporate Decision-Making，Government Policy，Strategic Alignment，Political Stability，Trade Agreements

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DOI: http://dx.doi.org/10.26549/jsbe.v8i1.35638