The Application of the Domestication and Foreignization Translation Strategies in the Context of the Dissemination of Chinese Culture: A Case Study of the English Translation of Long

Xueming Li(Institute of Foreign Languages, Guangdong University of Finance & Economics)

Abstract

In January 2024, the Chinese Year of the Loong, how to translate the Chinese character Long went viral on the Internet. Taking the English translation of Long as an example, this study tends to make a tentative analysis of the application of translation strategies in the macro context of the dissemination of Chinese culture. Moreover, it probes into the phenomenon of Chinese cultural aphasia by analyzing the domestication and foreignization of Long in three aspects. The three attitudes provided ought to be addressed in the Chinese-English translations. This study emphasizes enhancing translators’ cultural awareness and their cultural confidence in the process of translating the source language to the target language.

Keywords

Domestication; Foreignization; Chinese Culture; Cultural Confidence

References

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DOI: http://dx.doi.org/10.12345/jetm.v8i2.16509