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Analysis of Communication Strategies in the New Media Age

Qi Wang(School of Management, Shandong University of Technology, China)
Meili Liang(School of Management, Shandong University of Technology, China)
Qi Zhao(School of Management, Shandong University of Technology, China)

Abstract

This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age. The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis, providing suggestions for communication strategies in the new media age.

Keywords

New media age;Communication;Public relations;Advertising

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References

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DOI: http://dx.doi.org/10.26549/jetm.v3i2.1910

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