Analysis of Communication Strategies in the New Media Age

Wang Qi(School of Management, Shandong University of Technology, China)
Liang Meili(School of Management, Shandong University of Technology, China)
Zhao Qi(School of Management, Shandong University of Technology, China)

Abstract

This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age. The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis, providing suggestions for communication strategies in the new media age.

Keywords

New media age;Communication;Public relations;Advertising

References

Lu Wei, Fangzhou Ding. On the Transformation of Communication Research in the New Media Age[J]. Journal of Zhejiang University (Humanities and Social Sciences Edition), 2013(04).

Junwen Wang. Research on Enterprise Marketing Strategies in the New Media Age[J]. Modern marketing (Late version), 2016(03).

Shuangmei Li, Yu Li, Strategies for Selecting Enterprise Advertising Media Based on Focus Communication[J]. Jiangsu Commerce, 2008(01).

Shu Yongping. Realization of Interactive Advertising Communication[J]. International Press, 2004(05).

Wanwan Yang, Shangping Ma, Research on the Transformation of Brand Communication Model Based on Self-Media[J]. Jiangsu Business Theory, 2018(01).

Shaoru Hu. Research on New Media Marketing Strategies of E-commerce Enterprises Based on Internet Thinking[D]. Guangdong University of Technology, 2017(10).

Zheng Zhang, Yuan Liu, Xu Chen. Mobile Media Advertising Strategy Based on Persuasion Model[J]. News world, 2011(12).

Liuyan Hong, Lincheng Jin. New Media Visual Marketing Strategies for Traditional Industry Enterprises[J]. Operation and Management, 2017(05).

Yahong Lin. On the Publishing Strategy of Online Advertising[J]. Journal of Ningbo Radio and Television University, 2005(12).

Li Rao. Yong Wang, Analysis of Network Marketing in the New Media Age[J]. China Business and Trade, 2015(03).

Jixuan Liu. Marketing Change in the New Media Age[J]. Television Research, 2012(02).

Gang Chen. An Analysis of Marketing Communication in the New Media Age[J]. International Press, 2007(09).

DOI: http://dx.doi.org/10.26549/jetm.v3i2.1910