From Cultural Resources to Cultural Capital - Strategies for Brand Development of Tai Chi Health Culture

Zhang Gaofeng(Physical Education of Yangtze University, Jingzhou City)

Abstract

As one of the oldest countries in the world, after more than 5000 years of development, our country has left many excellent traditional cultures. TaiChi health culture is one of them, which is an important cultural resource in our country. In recent years, the continuous development of our economy has brought China closer to other countries, and a large number of foreign sports culture have entered into our country. Moreover, backward concept of inheritance has made it more diffcult for the health culture of Tai Chi in our country to develop. Therefore, this paper studies strategies for the brand development of Tai Chi health culture from cultural resources to cultural capital. First, it elaborates the dilemma of the development of resources of Tai Chi health culture. Then, it puts forward strategies for the development from Tai Chi health cultural resources to cultural capital to lay a good foundation for the better development of Tai Chi health culture in our country.

Keywords

Culture resources; Culture capital; Tai Chi health culture

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DOI: http://dx.doi.org/10.26549/jetm.v2i1.689