社媒数字下体育赛事旅游体验提升供应链韧性的实践探索

月红 梁(河北工程大学体育与健康工程学院，中国;)
亮 宋(邯郸幼儿师范高等专科学校，中国;)
凯 杨(河北工程大学体育与健康工程学院，中国;)
乐舟 王(河北师范大学法政与公共管理学院，中国;)

摘要

本研究以邯郸市马拉松与网球赛事为案例，采集并分析了46名相关领域专家在社交媒体平台发布的用户生成内容，探讨体育赛事旅游体验的构成机制及其对供应链韧性的影响。研究发现：游客体验价值呈现多元化特征，其中以全民健身价值与文化价值为核心驱动要素，数字化管理及赛事服务水平显著影响整体满意度；社交媒体中的意见领袖在旅游体验建构中发挥关键引导作用，而数字化平台通过整合多源信息、优化服务流程与促进联动，提升了体育旅游供应链韧性与可持续性。研究表明：基于社交数据的游客体验分析方法能够有效识别价值生成与传递路径，从而为体育赛事旅游的精细化运营、韧性构建和持续化发展提供理论依据与实践参考。

关键词

体育赛事旅游；社交媒体数据；游客体验；供应链韧性；数字化平台

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DOI: http://dx.doi.org/10.12345/jxffcxysj.v9i4.37407